ICE Barcelona 2025 - BECOME AN EXHIBITOR - the Authentic Brief
Fira Barcelona Gran Via 20-22 JANUARY 2025
Let's get ready for Barcelona
Register your interest for ICE 20-22 January 2025.
Join our global community of over 45,000 trailblazers in the gaming industry at Fira de Barcelona. Participate in the industry’s most influential networking, business, and educational event.
Secure exclusive access to cutting-edge innovations, technological solutions, regulatory updates, and the insights necessary to position your brand successfully in emerging and established markets.
Make meaningful connections and exchange ideas with gaming professionals from every sector at every level, over three days of opportunities at the world's largest international gaming event.
About the Exhibition
ICE is where the world of gaming goes to do business.
The leading global gaming and gambling event servicing the entire industry.
Held over three days on 20-22 January 2025 at the Fira Barcelona Gran Via, ICE Barcelona is the complete platform to drive revenues through innovative solutions, technology, valuable insights, and unrivalled networking opportunities.
Bringing together solution providers and gaming professionals across all key verticals, it's safe to say that ICE has something for everyone.
See below the key sectors represented on the ICE show floor for 2025!
ICE Barcelona 2025
After a rigorous, independent selection process, ICE and iGB Affiliate are moving to Fira Barcelona Gran Via (Halls 1, 2, 3, 4 and 5) on 20-22 January 2025.
Why Barcelona?
Barcelona has emerged as the obvious choice for the new host city of ICE. The move to Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency, the chance to deliver more value and opportunities for our customers and the potential for expansion.
Everything our customers said they wanted and much more.
A New partnership with the City and Fira de Barcelona
The support of the Fira de Barcelona and the city of Barcelona, both financially and logistically, underscores their dedication to making ICE Barcelona a resounding success. Our partnership extends beyond borders, comprising the international gaming industry and public and private stakeholders in Barcelona, Catalonia, and Spain.
Together, we have a golden opportunity to create new and lasting legacies for the gaming industry.
A world-class venue for a world-class event:
The Fira Barcelona Gran Via is located in one of Europe's most contemporary cities and provides state-of-the-art services and logistical excellence. It is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.
ICE 2025 Exhibitor
ICE 2024 Review
Browse through our detailed review to gain a full scope of what ICE 2024 had to offer.
Show Features
ICE Esports Arena
Welcome to the ICE Esports Arena powered by DATA.BET, where cutting-edge technology converges with competitive gaming excitement.
Immerse yourself in the heart of esports action at ICE, this year with a focus on racing. Witness top-tier players clash, experience high-tech racing and let us craft unforgettable experiences. Join us for a seamless blend of competition and camaraderie in the dynamic world of esports racing.
What to expect at the ICE Esports Arena
- F1 esports showcase – Two professional esport racers to go head-to-head. DATA.BET will unpack the action and provide live gaming odds displayed around the arena.
- Driving Simulations – Immerse yourself in virtual reality and haptic feedback racing. Truly feel the twists and turns of the track and while experiencing the pinnacle of gaming technology.
- Challenge your team – Trump your competition on the tarmac. With 4 connected simulated rigs, you can battle against your comrades to verify who is the champion.
- Pit Stop Challenge – Build a team and cooperate in our pit stop challenge. Showcase your skills in precision and teamwork as you battle against the clock. Participate for your chance to win high quality prizes provided by DATA.BET.
- Game Bar – Take a crafty pit stop with our specially sourced esport craft beers.
Esports Betting Conference
Explore the future of esports betting at our dedicated conference. Join us in shaping the landscape of esports wagering as we delve into experts’ insights from Rivalry, Better Collective and DATA.BET. More information and agenda can be found here (include hyperlink).
To book your ticket, simply add an EBC conference pass during your ICE registration process.
Ampersand at ICE 2024!
Once again, Ampersand will be hosting an Open Space meeting on 8th February between 10am - 2:00pm.
With its unconference format of free-flowing discussions, the ICE edition of Open Space will give YOU
the full power over the questions you want to ask, the experiences you want to share and the themes you want to brainstorm.
There are no moderators or speakers to dominate the conversations – the day will be driven entirely by participants who propose topics in advance.
What’s new for 2024?
Following feedback from previous years, we have made some changes!
- New timings from 10 am till 2:00 pm – shorter and more condensed, still packed with interesting discussions on topics that you suggest.
- Themes are collected in advance to cut on the initial introduction, jump straight to discussions and allow you to maximise your time engaging with the attendees.
- Food for thought throughout – we’ll be kicking off with Breakfast, so make sure you make it on time for 9:30 am. Substantial food will be available to fuel your discussions for the duration.
Consumer Protection Zone
What is the Consumer Protection Zone (CPZ)?
An integral part of the ICE, and located at its heart, winner of the Vixio Global Regulatory Awards 2022, the Consumer Protection Zone (CPZ) has established itself as THE place to discover the latest innovations in safer gambling.
CPZ is a great place to:
- Learn about the latest safer gambling and positive play research and innovations from leading suppliers, academics and the third sector
- Network with other operators, regulators and the representatives of the third sector who are committed to advancing safer gambling tools and approaches
- Attend discussions, case studies and debates on a variety of topics from safer gambling to sustainability and ESG
- Get advice from experts on how to implement the most effective measures in your business, so they’ll become your competitive advantage rather than a compliance headache
Don’t miss out – visit CPZ for:
- Its safer gambling innovation showcase, which will highlight the latest and greatest safer gambling products, tools and services that you can implement straightaway to comply with the latest regulations and to ensure the sustainability of your business
- A safer gambling networking lounge, where you can connect with other attendees and learn more about their work
- A safer gambling theatre as your resource centre offering three days of education on the latest developments, case studies on the effectiveness of tools and guidelines on successful implementations.
The Growth Markets Zone
NEW for ICE London 2024
As the global gaming industry expands its reach, new opportunities are emerging in key growth markets such as Latin America and Africa. The Growth Markets Zone at is your gateway to these exciting territories, providing an unparalleled platform to connect with businesses, discover market-specific insights, and gain the competitive edge you need to succeed.
ICE Barcelona
Monday, 20 January, 2025,
10:00 – 19:00 CET
Tuesday, 21 January, 2025,
10:00 – 18:00 CET
Wednesday, 22 January, 2025,
10:00 – 17:00 CET